The Likes Of You (TLOY) partnered with RUN.SY other the Melbourne Marathon week to craft and execute a dynamic social media strategy for their Off Course clubhouse and events. Our focus was to amplify the event's immersive design, packed schedule, and strong community connections, all while authentically integrating sponsor visibility.

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Strategy & Execution

We kicked off the campaign with a comprehensive content strategy, developed two weeks prior to the event. To streamline communication and ensure alignment, we established a dedicated group chat with key RUN.SY stakeholders. Our role extended from pre-event planning to real-time content capture, ensuring every pivotal moment was showcased.

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Our services included:

Pre-Event Planning: Crafting a cohesive content strategy tailored to RUN.SY's authentic brand voice.

Real-Time Event Coverage: Capturing and sharing key moments through Instagram posts, stories, and reels.

Community Engagement: Actively resharing member-generated content and managing direct messages to foster a strong sense of community.

Sponsor Integration: Highlighting sponsors seamlessly within content, maintaining a balance between promotional needs and genuine storytelling.

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Results

Our collaborative efforts delivered record-breaking engagement for RUN.SY:

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Over 100,000 accounts reached during marathon week—RUN.SY's highest to date.

Top-Performing Content: The Kick-On afterparty reel and Cheer Zone live coverage stood out, significantly boosting visibility within the Australian running community.

Extensive Coverage: The campaign featured 40 posts and over 150 stories, consistently engaging the audience throughout the event.

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Impact

By dynamically responding to real-time engagement patterns and member feedback, we kept the content fresh, relevant, and captivating. Our seamless approach not only elevated Off Course's visibility but also reinforced RUN.SY's position as a leader in community-driven events.

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ORGANIC SOCIAL MEDIA RESULTS | 6-26 October

96K Accounts Reached

(15% Followers | 85% Non-Followers)

Impressions 703,000

Reel Views 352,000

RUN.SY profile Visits 16,008

Post Interactions 9,715

Post/Reel Shares 628

Story Re-shares by members 535

External links clicked 1,844

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Ready to amplify your event's impact? Partner with The Likes Of You for strategic marketing that drives engagement, builds community, and showcases your brand authentically. Let’s create something remarkable together.